Join us on May 23rd at Indigo Yorkville (Bay & Bloor) for an exclusive book signing and live launch experience celebrating Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies. Throughout the day, guests will have the opportunity to meet Ernie Ross, explore the ideas behind the methodology, and experience firsthand the conversations shaping the future of branding, leadership, and human connection. Whether you work in business, media, psychology, branding, or simply have a curiosity about the forces that shape culture and perception, this is an event you won’t want to miss.
What makes a banana duct-taped to a wall worth $6.2 million? Why do we pay premium prices for water—something freely available from our taps? How did a simple candle ad help restore democracy to a nation after decades of dictatorship?
In his Amazon #1 Best-Selling book, Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies, Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).
If you’re building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.