This experience acts as a full-circle moment for our Founder, Ernie Ross, as he makes his return to Canada to launch his book in a country which he called his home for so many years. After working in the advertising agencies Steiner Kagan and Richard’s Advertising, Ross had decided to move back to the Caribbean where he launched his own agency which saw the success of 500+ ADDY Awards over the course of 4 decades. This occasion marks a moment of gratitude over the life he led and the success he built now coming back to Canada, to launch his very own book in the heart of the business community in Yorkville, Toronto.
Ernie Ross was present and got to engage with every person in collective conversation where ideas were shared and concepts were collaborated on in person. There was no line, no defined rules, just a group of really lovely people coming together to meet the mind behind the book, and share their ideas with him. It was an opportunity to listen to new perspectives and consider new avenues where the Intangience methodology could be applied and become prosperous.
We wish to extend a wholehearted thank you to everyone who came in support of the launch for the book, Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies. Everyone who attended cultivated a space for engaging intellectual discussions around all aspects of human connection. We were thrilled to see the enthusiasm from the business and educational communities, and hope to host another event soon! We would also like to thank the extremely dedicated team at Indigo | Bay & Bloor, for making this event possible, and all of the people who helped us to coordinate getting our book sold in retail.