Branding Philosophy developed in The caribbean receives acclaim in France

The award-winning Intangience™ branding and business development methodology Intangience™ has had exposure in Paris through the prestigious business school École des Ponts. 

Intangience™ methodology which was developed by Ernie Ross of Ross | ReThink has been validated and certified by the United Nations University for Peace through whom it is offered globally.

The Intangience™ methodology was shared by Ernie Ross, with students of the Graduating Class of 2022 from the world-leading Parsons School of Design in Paris. The invitation came through Sabri Ben Radhia, lecturer in the art of storytelling. 

The journey into the world of academia took the methodology even further, into the classrooms of the prestigious Ecole des Ponts, one of France’s oldest established centres of higher learning. Dean of the school, Alon Rozen gave testimony to the methodology :

“From my conversations and discussions with Ernie, I know that he has a very different approach and his approach is really based on values and authenticity that derives from values.”

“Even in some of his recent work, he’s found a way to use storytelling as a way to bridge cultures, to make people proud and to do things you generally don’t expect branding to do,” said Rosen. “He trained our staff on Intangience™ and we both felt that this would be something very valuable that we could bring to the attention of the entire Ecole des Ponts Business School community”, Rosen continued.

Ernie delivered the MasterClass for Ecole des Ponts to a specially invited audience comprised of members of the French business community at the idyllic location of business gatherings known as House of Ichigo, in Burgundy. 

The event was also streamed live to students of Ecole des Ponts as well as other learning centers globally such as the United Nations University for Peace. Using the resources of Sabri Ben Radhia at House of Ichigo. a total of 145,000 people were recorded as having opened the live link to the Intangience™ presentation.