The thinking behind Intangience™
Intangience™ is a portmanteau of the phrases intangible values and the science of human connection.
It is a unique methodology that teaches how to best define a brand and create a compelling brand story
that emotionally connects with consumers.
Intangience™ comprises three schools of thought:
Pillars of Purpose
These are the three building blocks upon which the brand architecture is structured. It is an introspective process through which three questions help define the brand identity, purpose, legacy and a universal truth about the industry and environment within which the brand operates.
Currency of Conversation
These are the three points of reference which determine how the currency of a brand reputation and popularity is traded.
Science of Human Connection
These are the three underlying principles that dictate how a brand creates lasting, meaningful emotional connections with consumers.
• You will learn how major global organizations and brands are using the techniques of both developing and measuring intangible values to create their success.
• You will understand the science of human connection used by some of the world’s best-selling brands and see the compelling evidence of how the strategies and techniques they deploy create strong emotional connections with consumers across all borders and cultures.
• You will learn the Intangience™ theory that unlocks how ideas are popularized and the ways in which virality of the brand message is achieved.
• You will discover the art of developing your brand story in a way that resonates and builds a legacy.
The talk is fast-paced and thought-provoking using storytelling, brief video clips and audience interaction to unravel a complex subject making it an engaging, highly entertaining and profoundly insightful experience.
Shift Your Perspective
What is unique about our Intangience™ methodology?
It teaches practitioners of branding, students in that field of study, and NGOs on how to use the very techniques and strategies successfully deployed by major brands and corporations.
Using a series of proprietary approaches, it provides a step by step approach on how to develop a compelling story built around purpose and shared intangible values that emotionally connect with others.
To discover more on how Intangience™ has been effectively and successfully applied to global and regional brands, visit the Ross website here.
