Courses
Intangience™ Immersion Course
What is remarkable about the experience you’re about to encounter is that the impact is immediate. You will experience the world around you differently and find yourself being able to identify new opportunities for personal and professional growth. It all comes from gaining the facility of understanding and applying the science behind how and why we respond to certain stimuli and language.
Let your brand speak the language that’s changing the world. Build your purpose-driven brand with this award-winning methodology in 2 days.
Intangience™ is an award-winning methodology that is used to create purpose-driven brands that truly resonate with their audiences. As a methodology, Intangience™ was developed by dissecting the techniques used by the world’s most influential brands and transforming them into a proprietary process for purposeful brand development.
The course guides participants on how to better define their business and brand by developing a deep understanding of the way in which the customer places value upon any purchase through the meaning it has to them. This redefining process is key to identifying opportunities and developing effective communication strategies.
With the direct guidance of the creator of Intangience™, Ernie Ross, participants will come out of this course having created and/or reinvigorated their own compelling brand story, centered around purpose and shared human values.
Dates
26-27th Sept 2024
Time commitment
2 days
Location
Ecole des Ponts, Paris, France
$850USD
What is included:
- Interactive training session
- Case studies
- Knowledge check questions
- Project-based learning
- Transferable tools & frameworks
- Peer learning and feedback
The goals of the Intangience™ courses are…
- To upskill professionals looking to accelerate their brand value through rich storytelling and meaningful public discourse
- To help organizations leverage their brand to drive purposeful change in an authentic and tangible way
Course Breakdown
- To upskill professionals looking to accelerate their brand value through rich storytelling and meaningful public discourse
- To help organizations leverage their brand to drive purposeful change in an authentic and tangible way
- Develop and articulate a brand architecture based on your consumer’s core human values
- Present your brand in a way that creates an emotional connection with consumers
- Design a viral campaign that makes a far-reaching conversation with your consumers
Modules
Who is this course for?
Company Teams
Professionals
While we do encourage teams, we welcome solo attendees who want to deepen their knowledge of branding. Consumers are demanding more from their brands. Beyond the product or service they provide, consumers want brands that embody human and societal values.
Professionals from marketing, branding, product design, and sales, as well as founders, can proactively upskill through this course to create a brand resonance that can meet the growing consumer needs in an authentic and meaningful way.