Having grown up in one of the poorest countries in the Western Hemisphere under the rigorous conditions of a dictatorial regime, one might be inclined to think Guyana had nothing to teach anyone about branding and advertising. Somehow, though, Ernie Ross used his early experience under those conditions to develop unique perspectives on the difference between what he defines as propagandist and poignant messaging.

It was all the beginning of what was a long journey for Ernie in the world of communications that would see him establish one of the most successful branding and innovation agencies in the Caribbean region with the accolade of having received several hundred international awards.
Over the years Ernie developed a trademarked branding methodology called Intangience used successfully by diverse, major global brands from finance to energy to breweries.