École des Ponts Welcomes Intangience™

At the House of Ichigo - Burgundy, France

What is Intangience™?

The language of human connection spoken through shared intangible values.

This course will shift your perspective on how opinions, beliefs, feelings and decisions are arrived at and the way our world today is communicating.

The trademarked branding methodology, Intangience™, is validated and certified by the renowned University for Peace established by the United Nations General Assembly as a certificate course offered globally to business organizations and students. Currently available in English, the course is being translated into other languages which will be made available through the University as well as directly with ReThink.

Intangience™ has already been shared with a panel of professors and educators at the University for Peace and several hundred participants have successfully completed the course.

Performance Reviews

“A projected 2.5 % decline on Mainstream Beer (Carib, Carib Light & Stag) due to the pandemic was converted into a 10.3 % increase over the sales of the previous year. We don’t always know the strength and power that GREAT Marketing and communications have on us until we see communication like this!”

Robin Cumberbatch, Sales Director, Carib Brewery Limited

“Intangience™ captures the essence of what we, as humans, value; It is that which gives a thing its value, whether a product, a relationship or an organization. Learning to speak the language of Intangience™ can help us flourish as we lead a happier, more meaningful, and more connected life.”

Dr. Tal Ben Shahar, Best-Selling Author on Happiness, Former Harvard University Professor, Positive Psychology.

“It is important to mention the work of Ernie Ross at the University for Peace set up by the United Nations in Costa Rica, which created an entire program to show how non-quantifiable dimension makes the difference in terms of competition when it comes to business performance. Intangience.”

Dr. Guila Kessous, French Human Rights Activist, UNESCO Artist for Peace, Harvard Business Review