Breakthrough Branding

March 7, 2024
A brand can be defined as the expectation of a value you’re about to receive. The question is how do you create that value expectation ? The answer lies in identifying both the intangible values deemed as being very important to your audience and the creative ways in which you embody and manifest them in your brand. If you stripped away the derivative meaning of a Nike sneaker all you’re left with is foam, fabric and rubber. The same holds true for any brand you can think about, Coke, Givenchy, Cadbury… they all mean something more to consumers than just functionality and quality. Inherent in that meaning the value and worth of brands are created. The Intangience methodology provides a blueprint for the development in this science of human connection with compelling case studies that reveal its impressive, measurable results.

The Approach