At Intangience™, we call it Derivative Meaning. In the same way someone might not just like you for what you provide but for what you mean to them, a brand isn’t just loved for what practical or utilitarian purpose it serves but for the meaning it holds to people.
Discover unique insights to truly connecting with your audience, define what is called your industry of human relationship rather than just the sector of business within which you operate and identify what meaning is best embodied in your brand that would resonate with the consumer at a deeply, fundamentally important level.
“Something only has value when it holds meaning to those who seek to possess it.”
Intangience™ will show you how to identify the specific intangible value for your brand and how to apply the techniques in the science of human connection to achieve a high level of brand resonance.